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Data protection/privacy


Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is given in the subsequent processing operations.

"Personal data" means any information relating to an identified or identifiable natural person.

 

Server log files

You can visit our website without providing any personal information. Every time you access our website, usage data is transmitted through your Internet browser and stored in log data (server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the amount of data transferred and the requesting provider. This data is used exclusively to ensure trouble-free operation of our website and to improve our offer. It is not possible to assign this data to a specific person.

 

Collection and processing of data when using the contact form

When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you have provided. The data processing serves the purpose of establishing contact. By sending your message, you agree to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent.

You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. We only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

 

Customer account

When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and to simplify order processing. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your customer account will then be deleted.

 

Collection, processing and use of personal data when placing orders

When you place an order, we only collect and use your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Non-provision means that no contract can be concluded. The processing takes place on the basis of Art. 6 (1) lit. b GDPR and is necessary for the fulfillment of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions to this are our service partners that we need to process the contractual relationship or service providers that we use in the context of order processing. In addition to the recipients named in the respective clauses of this data protection declaration, these are, for example, recipients of the following categories: shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers and dropshipping dealers. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.

 

Use of an external merchandise management system

We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be transmitted to Descartes Systems (Germany) GmbH, Barer Str. 44, 80799 Munich, Germany.

 

Data collection and processing when registering for payment via Mollie

We use Mollie, a provider of online payment methods, for our web shop. Service provider is the Dutch company Mollie B.V. Keizersgracht 126, 1015 CW Amsterdam, the Netherlands. You can find out more about the data processed by using Mollie in the data protection declaration at https://www.mollie.com/de/privacy.

 

Data protection regulations when using external payment service providers

We offer several payment methods for using the web shop and use different payment service providers. Depending on which payment method you choose, different data will be transmitted to the respective payment service provider. The legal basis for the transmission is Article 6 Paragraph 1 Sentence 1 Letter a GDPR. Below we list our payment service providers.

 

PayPal 

If you choose the PayPal payment method, your personal data will be transmitted to PayPal. The prerequisite for using PayPal is opening a PayPal account. When using or opening a PayPal account, the name, address, telephone number and e-mail address, among other things, must be transmitted to PayPal. The legal basis for the transmission of the data is Article 6 Paragraph 1 lit. a GDPR (consent) and Article 6 Paragraph 1 lit. b GDPR (processing to fulfill a contract).

The PayPal payment service is operated by: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

With the PayPal payment option, you agree to the transmission of personal data such as name, address, telephone number and e-mail address to PayPal. Which other data is collected by PayPal can be found in PayPal's respective data protection declaration. This can be found at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

 

Klarna 

If you decide to use the Klarna payment method, your personal data will be transmitted to the operator of Klarna. The legal basis for the transmission of the data is Article 6 Paragraph 1 lit. a GDPR (consent) and Article 6 Paragraph 1 lit. b GDPR (processing to fulfill a contract).

The Klarna payment service is operated by: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden.

Klarna collects the following data: - Name, date of birth, title, billing and delivery address, e-mail address, mobile phone number - Information about ordered products - Information about income, credit obligations and payment notes - Location-related information - IP address Detailed information on data protection regulations Klarna Bank AB (publ) can be found at https://www.klarna.com/de/datenschutz/

 

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic character string that enables the browser to be clearly identified when the website is called up again. We use cookies for the purpose of making our offer more user-friendly, more effective and more secure. Furthermore, cookies enable our systems to recognize your browser even after you have changed pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

We also use cookies on our website for the purpose of enabling an analysis of the surfing behavior of our website visitors.

Furthermore, we use cookies for the purpose of addressing site visitors on other websites with targeted, interest-based advertising.

 

Renew or change your cookie consent

The processing takes place on the basis of § 15 (3) TMG and Art. 6 (1) lit. f GDPR from the legitimate interest in the above-mentioned purposes. The data collected from you in this way is pseudonymized by technical precautions. An assignment of the data to your person is therefore no longer possible. The data will not be stored together with other personal data from you. You have the right to object to the processing of your personal data based on Art. 6 (1) f GDPR at any time for reasons that arise from your particular situation.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

You can use the links below to find out how to manage (including deactivating) cookies in the most important browsers:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

 

Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The Google Tag Manager is a tool that we can use to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not save any cookies and does not carry out any independent analyses. It is only used for the administration and display of the tools integrated via it. However, the Google Tag Manager records your IP address, which can also be transmitted to Google's parent company in the United States. The Google Tag Manager is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on its website. If a corresponding consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 Para B. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

 

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as B. Page views, length of stay, operating systems used and origin of the user. This data is assigned to the respective end device of the user. There is no assignment to a user ID. Furthermore, we can use Google Analytics, e.g. Record your mouse and scroll movements and clicks. Furthermore, Google Analytics uses various modeling approaches to supplement the recorded data sets and uses machine learning technologies for data analysis. Google Analytics uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there. The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. The consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

 

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de. You can find more information on how Google Analytics handles user data in the Google data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de.

 

Google-Signals

We use Google signals. When you visit our website, Google Analytics records i.a. Your location, search history and YouTube history and demographic data (visitor data). This data can be used for personalized advertising with the help of the Google signal. If you have a Google account, the Google signal visitor data will be linked to your Google account and used for personalized advertising messages. The data is also used to create anonymous statistics on the user behavior of our users.

 

Order processing

We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

 

Google Analytics Ecommerce Measurement

This website uses the "e-commerce measurement" function of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as the orders placed, average order values, shipping costs and the time from viewing a product to purchasing it are recorded. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.

 

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data (e.g. location data and interests) available from Google (target group targeting). As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks. The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. The consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/. 

 

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then show them interest-based advertising in the Google advertising network (remarketing or retargeting). Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-related, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC). If you have a Google account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/. The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. The consent can be revoked at any time. Further information and the data protection regulations can be found in Google's data protection declaration at: https://policies.google.com/technologies/ads?hl=de. 

 

Target group formation with customer comparison

Among other things, we use the customer comparison from Google Ads Remarketing to form target groups. In doing so, we transfer certain customer data (e.g. e-mail addresses) from our customer lists to Google. If the customers concerned are Google users and are logged into their Google account, they will be shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

 

Google conversion  tracking 

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of Google Conversion Tracking, we and Google can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to generate conversion statistics. We learn the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. The consent can be revoked at any time. You can find more information on Google Conversion Tracking in Google's data protection regulations: https://policies.google.com/privacy?hl=de.

 

Duration of storage

After completion of the contract, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.

 

Rights of the data subject

If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.

In addition, according to Art. 21 (1) GDPR, you have the right to object to the processing based on Art. 6 (1) f GDPR and to processing for the purpose of direct advertising.

Contact us if you wish. The contact details can be found in our imprint.

 

Right of appeal to the supervisory authority

According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.

 

last update: 06/05/2023